I work with stakeholders at the beginning of every project to define business and user objectives. I also research industry trends, create user personas, and conduct competitive analyses.
I generate core concepts and begin outlining the structure of the project. This typically includes mind maps, word lists, and sketches. I also discuss content strategy and functionality requirements.
User flows and wireframes provide insight into the wants, needs, and trepidations of users. Subsequently, low-fidelity wireframes allow for rapid exploration and development of a product's information architecture.
Prototypes simulate the interaction between the user and the interface, providing valuable feedback on usability. I'm always on the lookout for new tools to streamline the prototyping process.
Educated under the tutelage of the late Massimo Vignelli, my design methodologies hold Contact me at firstname.lastname@example.orgContact me at email@example.com firm basis in typographic structure and grid. Understanding these principles allows for impactful designs that also uphold visual syntax.
I believe the best results are yielded through an iterative and didactic process. Heuristics and usability testing are useful tools to ensure that your product is always improving, and that your users are always happy.