Research & Analysis.
Understanding both audience and business objectives is pivotal to creating a quality product. I work with stakeholders to discuss industry trends, create user personas, and conduct competitive analyses.
Ideation & Planning.
Based on audience and market research, I generate core concepts and solutions to meet project goals while also discussing content strategy and functionality requirements.
User Flows & Wireframes.
User flows provide a helpful insight into the wants, needs, and trepidations of users. Subsequently, low-fidelity wireframes allow for rapid exploration and development of the product's information architecture.
Prototypes simulate the interaction between the user and the interface, supplying valuable feedback on IA and usability. I'm always on the look out for cutting-edge tools to streamline the prototyping process.
Formally educated under the tutelage of the late Massimo Vignelli, my design methodologies hold Contact me at email@example.comContact me at firstname.lastname@example.org firm basis in typographic structure and grid. Understanding these principles allows for impactful designs that also uphold visual syntax.
Test & Refine.
A/B testing, heat maps, heuristic analyses, and other usability evaluations inform and dictate product refinements.